For Etsy, Shopify & WooCommerce Wall-Art Sellers

Printful vs Printify vs Gelato: Wall Art & Poster Comparison

Choose a printer before you choose a theme. Printful prints in its own facilities; Printify and Gelato route jobs to partner networks. Below is how they compare on print consistency, base cost, and 300 DPI file requirements.

The highlighted card matches that priority. It is a fit label, not a measured profit margin. Price one real product—such as a 16×20" poster—inside each catalog before you treat a margin as real.

Printful, Printify, and Gelato compared
Platform	Who prints	Check before you trust a margin	File Requirements
PrintfulMatch	Printful prints in its own facilities and offers branded packing.	Stores that will pay more per unit for consistent quality and unboxing.	300 DPI sRGB PNG/JPG · Spec sheet →
Printify	Printify routes orders to a network of independent print providers.	Sellers comparing base cost, who will check the provider before they publish a product.	300 DPI sRGB PNG/JPG · Spec sheet →
Gelato	Gelato produces close to the buyer through a local print network (Gelato says 32 countries).	Stores shipping to more than one country that care about delivery distance.	300 DPI sRGB PNG/JPG · Spec sheet →

Printful

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Printful prints in its own facilities and offers branded packing.

Pros

• In-house production and branded inserts, packing slips, and labels
• Shopify, Etsy, and WooCommerce integrations are first-party
• Published affiliate rate is a flat 10%, so the bias is easy to see

Cons

• Base fulfillment prices are usually higher than a Printify provider quote
• Your margin is whatever you charge above that higher base
• Commission starts when the order ships, not when someone creates an account

Open Printful →

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Printify

Printify routes orders to a network of independent print providers.

Pros

• Multiple providers on the same product, which is how sellers hunt a lower base cost
• Large catalog and a free merchant account
• Shopify connection is a standard part of the product

Cons

• Quality and ship time vary by the provider you pick
• You have to audit that provider; the network does not make them identical
• The published affiliate rate is half of Printful’s, on product price only

Open Printify →

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Gelato

Gelato produces close to the buyer through a local print network (Gelato says 32 countries).

Pros

• Local production is the point: shorter international routes
• Shopify and other store connections are part of the platform
• The ceiling rate (12%) is the highest published percentage of the three

Cons

• The rate you actually receive is unpublished until Gelato approves the account
• Gelato asks for an active site and an audience before approval
• Local partners still differ; a sample order is the check

Open Gelato →

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